Know your
consumer.
In days,
not months.
Urchin converts a one-page product brief into a complete go-to-market playbook — grounded in real search behaviour, refined through senior human judgement.
Most ‘consumer insight’ today is slop.
Generic LLM summaries. Survey panels with 400 people. Trend reports that read like LinkedIn posts. None of it tells you what real consumers are actually searching for, thinking about, or struggling with — right now, in your category.
Urchin is different. It starts with real behavioural data, not assumptions — and ends with judgement, not generation.
Three layers.
One report.
Every Urchin engagement produces a single presentation-ready report — but behind it sit three distinct intelligence layers that compound to give decisions real weight.
Category Intelligence
Full landscape of your market: size, segments, seasonality, and the verbatim language real consumers actually use.
Consumer Need Architecture
The jobs, barriers, emotional triggers, and decision drivers that move people — mapped with behavioural science frameworks.
GTM Playbook
A custom go-to-market plan: positioning, messaging, channel priorities, content themes. Not a PDF that dies in a drawer.
Traditional research is slow. expensive. stale.
What a single
Urchin run
produces.
Keywords mapped to consumer intent
Distinct consumer need-states identified
Competitor moves detected & classified
Synthesis stages — each grounded in data
“We replace weeks of desk research with days of signal. Then we put a senior analyst on top of it.”
Built for people
who decide.
FMCG Brand Managers
Category entry, portfolio planning, innovation pipelines
D2C Founders
Pre-launch validation, market sizing, positioning
Agencies
White-label intelligence for your client engagements
Strategy Teams
GTM planning, board-level briefings, competitive intel
Start with a
one-page brief.
Share your product, category, and market. A senior analyst comes back to you within 24 hours with a scoped intelligence plan and indicative timeline.