Real briefs.
Real intelligence.
Real outputs.
A look at the depth, structure, and quality you can expect from an Urchin engagement.
Inside an Urchin report.
Consumer Need Mapping
Demand Landscape
Competitive Signals & White-space
Deep Dive · Behavioural Layer
GTM Playbook
Scope Framework · Seed Keywords
An anonymised engagement.
A US-based specialty insurance platform needed to understand the demand landscape, consumer need-states, and competitive white space before scaling its category entry.
443 seed keywords across 9 sub-categories, 28 distinct consumer need-states, 14 brand competitors mapped, and a GTM playbook prioritised by demand × white-space.
Built by senior
consumer research
practitioners.
Urchin is the work of a small, deliberately senior team. Our intelligence practice is led by research practitioners with two decades of category-level consumer insight experience at globally recognised insight and behavioural-science firms.
We combined that judgement with a proprietary AI engine and real-time demand data to rebuild the consumer-insight stack from first principles — for decisions that cannot wait six weeks.
Urchin replaces what used to take a consulting engagement — with something faster, sharper, and grounded in real behaviour.
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